Each month Dr James will be posting about ways to use online resources to increase your profitability.

Why Facebook is like a visit to the local dog park

Facebook represents a huge opportunity for vet clinics - it’s like going down to the dog park and having a chat with fellow pet owners. This analogy is a good one as it clarifies what Facebook is, reduces the perceived threat and also highlights the weakness in vet practice community engagement - where often vets can do more.

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Want to help your clients look after their pets better?

Local competition is making it harder for vets to help people look after their pets - people are going elsewhere for advice and products. Recent research shows that you can stem this flow with email - email is the most powerful selling tool available. This is pretty exciting stuff and this month we’re running a webinar to explain how this works.

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Vets' learning curve steep with online marketing

Last month I ran a national roadshow about online marketing. Working with AVAPM and Bayer, we had a seminar in every capital city with a room full of vet clinic team members. The topic was how to get online marketing working for the clinic and the audience was keen to learn and hungry for more.

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The power of email - use it to grow your business

With all the press that social media is getting, you could conclude that email is losing its way. A multitude of studies have shown this not to be the case. In fact email is the number one online tool for selling by a long shot. For vets, this means it's the best tool for helping clients look after their animal better. 

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Will Facebook generate sales for the clinic?

What do Siri and a senior McDonald's executive have in common?

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PET PACK Pty Ltd/ 118 Park Street/ South Yarra VIC 3141/ Phone 03 9866 2212/ Fax 03 9866 2211 / Email: info@petpack.com.au