Each month Dr James will be posting about ways to use online resources to increase your profitability.
Recently we discussed how frustrating it is that clients didn’t follow recommendations or come back for revisits - here’s what one vet said:
Facebook represents a huge opportunity for vet clinics - it’s like going down to the dog park and having a chat with fellow pet owners. This analogy is a good one as it clarifies what Facebook is, reduces the perceived threat and also highlights the weakness in vet practice community engagement - where often vets can do more.
Local competition is making it harder for vets to help people look after their pets - people are going elsewhere for advice and products. Recent research shows that you can stem this flow with email - email is the most powerful selling tool available. This is pretty exciting stuff and this month we’re running a webinar to explain how this works.
Last month I ran a national roadshow about online marketing. Working with AVAPM and Bayer, we had a seminar in every capital city with a room full of vet clinic team members. The topic was how to get online marketing working for the clinic and the audience was keen to learn and hungry for more.
With all the press that social media is getting, you could conclude that email is losing its way. A multitude of studies have shown this not to be the case. In fact email is the number one online tool for selling by a long shot. For vets, this means it's the best tool for helping clients look after their animal better.