Each month Dr James will be posting about ways to use online resources to increase your profitability.

Will Facebook generate sales for the clinic?

What do Siri and a senior McDonald's executive have in common?

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Have you wondered whether Facebook is worth it?

Have you wondered about the value of having a Facebook page? If you're like me, you probably have. Facebook is attractive because it can talk to existing clients and potentially lots of new clients. But knowing what impact it has on your business is hard.

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If they're knocking, open the door and let them in

Once you have your phone call tracking system in place, the next thing you'll want to do is increase the volume of phone calls. There are two ways to do this: increase site traffic, and get a bigger percentage of those that visit your site to call (this is called "conversion"). Let's look at the latter - it's easier.

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How to measure phone calls

Have you come to the conclusion that your website's job is to generate phone calls? If you think it has another job, I'd be interested to know what that is - and to know how you'll measure it. For most vet clinics, there is no other more direct way to generate business from a website than by a phone call. Other outcomes may apply to other businesses - Amazon for instance wants a sale online. But not vets - phone calls are what's needed.

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Did you decide what you want your website to do?

If you want your website to be a useful tool for business, you need to decide what you want your website to do. Last week I put this question to you and included some of the answers vets have given me recently. This is probably the most important decision you'll make when it comes to your online marketing. There are 3 Steps to follow: 

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PET PACK Pty Ltd/ 118 Park Street/ South Yarra VIC 3141/ Phone 03 9866 2212/ Fax 03 9866 2211 / Email: info@petpack.com.au