Each month Dr James will be posting about ways to use online resources to increase your profitability.
I've been talking over the last couple of weeks about the comparison between Pet Pack VetLab tested sites and the average vet clinic site. We are able to measure the difference today because one of the first things we implemented was a reliable call tracking service on the websites. This is the key to any measurement - here's why:
A Pet Pack VetLab tested website will generate 4 times the phone calls of a normal vet clinic website. See this table for an explanation:
Great webinar everyone, thanks for your excellent input and feedback. Here are the main points:
There's a new Yellow Pages ad out - it talks about how great Yellow Pages is for local business - and the subject is a vet clinic in Melbourne (see below for the link). It's worth noting that the ad does not mention any performance stats. In this blog, Mark Brown (our AdWords expert) and I discuss performance - and how to assess your online ads - whether they be from Yellow Pages, Reach Local or Pet Pack.